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NAPPYTALIA, winner of SEUA Belgium in Social Category

Country: Belgium

Category: Social

Name: Nappytalia

Project Aim: Reconstructing the Black/African natural beauty of afro-descendants born and raised in Italy

 

How do you start?

Nappytalia started as a Facebook page creating a community, a sort of meeting point, for people with Afro & Curly natural hair in italian.

When you feel that was something bigger?

I then found out that not only information was missing but also proper products, so I decided to import the necessary and right goods, for our type of hair, ending up, questioning myself, of why not producing directly in Italy, instead of making transoceanic shipment everytime

What is Nappytalia about?

Is about Natural Hair, identity, representation of black italian women making business and history in Italy, becoming the first Black-owned cosmetic line made in Italy. 

How you value your first steps?

In two years of project we’ve got a positive response from Italian Mass Media been featured in tv news/programs, National Magazines like Donna Moderna e Gioia, but also online, we’ve been awarded as the best Youth entrepreneurship 2015 at the Moneygram award and best Blogger 2015 at the Africa Italy Excellence Awards. Our project has also been presented at a meeting with the head of Ministry of Labor and equal opportunities and also at the conference “Race & Racism” at the NYU of Florence.

We are rebuilding and valorising the Afro Natural beauty, by giving information, products and services regarding beauty for the afro- descendants living in Italy. We have the idea, everything is ready, but we are lacking the financing part of it, bringing to life what we’ve planned on paper. Our major focus is on natural Hair, but I am sure further down we will also add- on make-up and skincare products.

 

Reaching the final of the SEUA 2016 Belgium will give a real shake to the italian society and scenario, featuring a team of afroitalians with a business idea to be made in Italy for a share of the population present but ignored in Italy. -CEO

Nappytalia is about Natural Hair, identity, representation of black italian women making business and history in Italy, becoming the first Black-owned cosmetic line made in Italy. We are not only providing afroitalians with the necessary products for hair, but we are also giving a positive presentation of Black Women in Italy as strong women, capable of grabbing their opportunities and making ideas becoming real. Bringing into the society the positive images of afrodiscendents we want to see featured into society. 

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